Editor’s note:  This is the book I wish I could have written.  The title is the answer I’ve long given to anyone who asks me “what’s the key to success in business”.  Hollins brilliantly and simply bursts some theoretical bubbles about self-discipline and replaces them with more realistic practices built around awareness, flexibility, and habit development.  The reason 90% of start-ups fail is because their founders can’t accept that they must “do the things you hate to do”.    

Editor’s Note:  How the brain works simply fascinates me.  Of other such books I’ve read, Burton is a bit more readable.  And this particular topic engaged me since I’m from a long line of Irish who are “often mistaken but never in doubt”.  Burton’s concept also seems an argument in favor of moderation, a scarce commodity in our current political environment.

Editor’s Note:  If you don’t have Netflix, there’s plenty out there online regarding this 90 minute interview of psychiatrist Phil Stutz by his client, Jonah Hill.  I’ve watched it twice and plan to watch it at least one more time.  Hill’s concept is to turn the tables on his shrink in order to share with the audience a few tools Stutz taught him over five years of therapy after Hill’s brother died suddenly.  The intensity of their vulnerability is nicely offset by their humor.