The best thing founders can do is subtraction. It’s much, much, much easier to add things than it is to remove things. Adding things is a lot more expensive than removing things. However, it requires some measure of bravery and risk-taking.  

From Frank Bruni’s newsletters, here are a few great business names, delivered weekly by his readers. 

My career has been a long series of “finding out what people want or need, then giving it to them”.  That, in very few words is how to succeed in business.