My worldview has been shaped by paradox. Here are a few of my favorites.
- You can’t sell when you’re talking
And yet most salespeople “show up and throw up”. One of my early mentors taught me that “if you spend 30 minutes with a prospect and they speak 27 of those minutes, they will think YOU are a genius”. It stuck throughout my corporate and entrepreneurial career and I think it’s been life changing. Great salespeople are great listeners and only speak at any length AFTER they fully understand the client’s issues. Even then, they pause frequently to say, “did I get that right?”
This concept goes double in personal relationships which I also see as the continuing process of “selling each other”. I must “seek first to understand, less be understood”. I find rich irony that great sales advice comes from the Bible.