
Editor’s Note: I’ve been a Godin fan since “Permission Marketing” which was published many years ago as I was ramping a permission marketing business. Another favorite is “Purple Cow” but anything Seth writes, including his blog is usually very good. In “The Dip,” Seth takes on the idea that it can be smart to power through tough times as you master something, but smart people also choose when to quit on certain things. Cool idea, a little off center and yet lots of common sense which is back to why I admire Seth.

Editor’s comment: Warning to my conservative friends: This book can be interpreted as an attack on American capitalism! I realized that only a few pages in, and almost threw the book away. But I remembered one time when my daughter made me go to a Michael Moore movie by 
Editor’s Note: I’m not much of a biography guy but this one reads like fiction. Through 400 pages, O’Clery does a great job with short punchy chapters about a man I’d never hear of before. Chuck Feeney quietly built a multi-billion dollar empire of Duty Free stores and then even more quietly invested all of his fortune in social change. He patterned his life after Andrew Carnegie’s essay on “Wealth” which dealt with “giving while living.” No matter where your point of view ends up on the man or his works, it’s just a helluva read.
Editor’s note: Nostalgia. Nothing puts a lump in your throat and a pang in your heart like remembering the past, and this song’s powerful message of

Editor’s note: Sometimes I just like to laugh. This song takes an old theme (“beauty is only skin deep”) and an old sound (doo wop) and combines into something catchy and funny to me. Note: R rating for language. Hope you enjoy.



