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Newsletter: Our Own Personal Brand

Jan 15, 2011 7:45:00 AM / by Tim McCarthy posted in Newsletter, Adversity, Brand, Change, Communication, Differentiation


Both you and your organization have a brand, whether intentional or not and developing that brand successfully is a good part of our time on earth.   [more]

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Newsletter: The Truth, Well Told

Jul 1, 2010 7:30:00 AM / by Tim McCarthy posted in Newsletter, Brand, Communication, Ethics, Marketing


Often our organizations have a good story, we just don’t tell it well.  By building a process for getting our target audience to hear the best about us, we can gain donors/customers.   [more]

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Newsletter: The Elephant in the Room

Mar 1, 2010 5:39:00 AM / by Tim McCarthy posted in Newsletter, Planning, Brand, Marketing


Until we acknowledge an issue that is getting in our way, in business as well as in life, there is no chance we will overcome that issue. [more]

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