Both you and your organization have a brand, whether intentional or not and developing that brand successfully is a good part of our time on earth. [more]
Newsletter: Our Own Personal Brand
Jan 15, 2011 7:45:00 AM / by Tim McCarthy posted in Newsletter, Adversity, Brand, Change, Communication, Differentiation
Newsletter: The Truth, Well Told
Jul 1, 2010 7:30:00 AM / by Tim McCarthy posted in Newsletter, Brand, Communication, Ethics, Marketing
Often our organizations have a good story, we just don’t tell it well. By building a process for getting our target audience to hear the best about us, we can gain donors/customers. [more]
Newsletter: The Elephant in the Room
Mar 1, 2010 5:39:00 AM / by Tim McCarthy posted in Newsletter, Planning, Brand, Marketing
Until we acknowledge an issue that is getting in our way, in business as well as in life, there is no chance we will overcome that issue. [more]