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Seth Godin

Apr 2, 2023 8:33:13 PM / by Tim McCarthy


How to change the world

All successful cultural change (books, movies, public health), has a super-simple two-step loop:



It’s easy to focus on awareness. Get the word out. Hype. Promo.

I think that’s a mistake.

Because awareness without tension is useless.

The tension is like pulling back a rubber band.

WHY would someone who becomes aware take action?

Is the action to buy the book? To change one’s diet? To vote?

                                                            ----- Seth Godin

Tags: Inspirational Quotes

Tim McCarthy

Written by Tim McCarthy

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