
Editor’s Note: I’ve been a Godin fan since “Permission Marketing” which was published many years ago as I was ramping a permission marketing business. Another favorite is “Purple Cow” but anything Seth writes, including his blog is usually very good. In “The Dip,” Seth takes on the idea that it can be smart to power through tough times as you master something, but smart people also choose when to quit on certain things. Cool idea, a little off center and yet lots of common sense which is back to why I admire Seth.


Editor’s comment: Warning to my conservative friends: This book can be interpreted as an attack on American capitalism! I realized that only a few pages in, and almost threw the book away. But I remembered one time when my daughter made me go to a Michael Moore movie by 




