Editor’s note:  This is the book I wish I could have written.  The title is the answer I’ve long given to anyone who asks me “what’s the key to success in business”.  Hollins brilliantly and simply bursts some theoretical bubbles about self-discipline and replaces them with more realistic practices built around awareness, flexibility, and habit development.  The reason 90% of start-ups fail is because their founders can’t accept that they must “do the things you hate to do”.    

Excerpt: 

“To get out of the loop [of perfectionism, fear of success/failure and powerlessness] requires plenty of self-compassion, learning how to reframe our thinking around the task…focus on values not shortcomings…take small meaningful steps toward our goal.  It’s about mood and energy management, not time management of organization.”