Editor’s note: This is the book I wish I could have written. The title is the answer I’ve long given to anyone who asks me “what’s the key to success in business”. Hollins brilliantly and simply bursts some theoretical bubbles about self-discipline and replaces them with more realistic practices built around awareness, flexibility, and habit development. The reason 90% of start-ups fail is because their founders can’t accept that they must “do the things you hate to do”.
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The Spartans can teach us about discipline by subtraction rather than addition, i.e., what we choose to not focus on.
The last thing I expected when I graduated with a Bachelor of Arts degree in Political Science was that I would have a successful business career. My pursuit of a business degree lasted one semester and ended with barely receiving Cs in economics, accounting, and finance.
Alice and I stood with Caitlin and her boyfriend at a music festival along the Chattanooga River. The lights came on, a church-sounding organ began, and a man’s voice filled the night.
In my first job out of college, I worked with a fifty-something bachelorette named Alice Shoenholtz who often made me think and just as often, made me laugh. Once I asked Alice if she thought she’d ever get married. She said, “Sure, honey, if I find me a cardiac with a Cadillac”.
