Editor's Note: The organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.

Excerpt: “Humanistic companies – or firms of endearment – maximize their value to society as a whole, not just to their shareholders. People who interact with such companies feel safe, secure, and fulfilled in their dealings. They enjoy working with or for the company, buying from it, investing in it, and having it as a neighbor.“