Editor’s Note: This book came to me from my work with International Partners in Mission as they are featured in Chapter 3 as “doing right.” But I must tell you, it is (I’m still not done) the toughest read I’ve had in a long time. The writing is good, McDonald’s an award winning newsman but what he makes me think about it very, very difficult. I’m a marketing guy, so I’ve long seen the need for all religions to reach out more effectively to their believers. But McDonald makes me wonder as he outlines just how extreme most religions have become in

addressing its contemporary “consumers.” If you think about such things, this book, while disturbing, is well worth the read.

Excerpt: “Considering the contemporary Church’s trajectory toward a market-driven version of faith, it is reasonable to expect future churches will derive as much of their revenue as possible from corporate sponsors.”