--- title: "June Book: “Poke the Box” by Seth Godin" description: "June Book: “Poke the Box” by Seth Godin" --- [![Main-Logo-01-1](https://blog.thebusinessofgood.org/hs-fs/hubfs/Imported_Blog_Media/Main-Logo-01-1.png?width=250&height=43&name=Main-Logo-01-1.png "Main-Logo-01-1")](https://www.thebusinessofgood.org) # Tim McCarthy and the Business of Good ## [June Book: “Poke the Box” by Seth Godin](https://blog.thebusinessofgood.org/articles/june-book-poke-the-box-by-seth-godin) ** May 31, 2012 10:10:00 AM / by [Tim McCarthy](https://blog.thebusinessofgood.org/author/tim-mccarthy) * ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Editor’s Note: Seth’s first popular book, “Permission Marketing” was a guide for me as we ramped WorkPlace Media into a national permission database media. I’ve since enjoyed “Purple Cow” particularly among Godin theses. As with all Godin books, “Poke the Box” is a quick read. Even then, he repeats points hoping we’ll get them. This theme of this one might be his best. That is that everyone, not just entrepreneurs, can improve their and others’ lives simply be starting something – Anything. He believes most of us spend most of our time thinking about doing as our excuse for not doing. * **   Excerpts: “I define anxiety as experiencing failure in advance.” “Action is easy once you have a plan. Formulating a plan, however, is a rare and valuable skill.” Godin closes his book with this quote from the Buddha: “There are two mistakes one can make along the road to truth. Not going all the way and not starting.”   Tags: [Creativity & Favorites](https://blog.thebusinessofgood.org/topic/creativity-favorites) ![Tim McCarthy](https://blog.thebusinessofgood.org/hs-fs/hubfs/Tim-square%20edit-1.png?width=100&height=100&name=Tim-square%20edit-1.png) #### Written by [Tim McCarthy](https://blog.thebusinessofgood.org/author/tim-mccarthy) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Creativity & Favorites (686)](https://blog.thebusinessofgood.org/tag/creativity-favorites) - [Monthly Newsletter (232)](https://blog.thebusinessofgood.org/tag/monthly-newsletter) - [Learning and Knowledge (209)](https://blog.thebusinessofgood.org/tag/learning-and-knowledge) - [Organizational & Operational Excellence (34)](https://blog.thebusinessofgood.org/tag/organizational-operational-excellence) - [Personal Well-Being (30)](https://blog.thebusinessofgood.org/tag/personal-well-being) - [Communication & Relationships (29)](https://blog.thebusinessofgood.org/tag/communication-relationships) - [Professional Growth and Development (29)](https://blog.thebusinessofgood.org/tag/professional-growth-and-development) - [Business & Entrepreneurship (27)](https://blog.thebusinessofgood.org/tag/business-entrepreneurship) - [Social Impact & Responsibility (9)](https://blog.thebusinessofgood.org/tag/social-impact-responsibility) ### Posts by Topic - [Creativity & Favorites (686)](https://blog.thebusinessofgood.org/tag/creativity-favorites) - [Monthly Newsletter (232)](https://blog.thebusinessofgood.org/tag/monthly-newsletter) - [Learning and Knowledge (209)](https://blog.thebusinessofgood.org/tag/learning-and-knowledge) - [Organizational & Operational Excellence (34)](https://blog.thebusinessofgood.org/tag/organizational-operational-excellence) - [Personal Well-Being (30)](https://blog.thebusinessofgood.org/tag/personal-well-being) - [Communication & Relationships (29)](https://blog.thebusinessofgood.org/tag/communication-relationships) - [Professional Growth and Development (29)](https://blog.thebusinessofgood.org/tag/professional-growth-and-development) - [Business & Entrepreneurship (27)](https://blog.thebusinessofgood.org/tag/business-entrepreneurship) - [Social Impact & Responsibility (9)](https://blog.thebusinessofgood.org/tag/social-impact-responsibility) [See all](https://blog.thebusinessofgood.org/articles/june-book-poke-the-box-by-seth-godin#) ### Recent Posts --- Listen to Tim's Monthly Favorites on Spotify --- See Tim's Library at GoodReads ## [Tim's Book of the Month Library](https://www.goodreads.com/review/list/16122954-tim-mccarthy?shelf=books-of-the-month&utm_medium=api&utm_source=custom_widget) [![The Hunter](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1692131625l/174156145._SX50_.jpg)](https://www.goodreads.com/review/show/6602634062?utm_medium=api&utm_source=custom_widget) [The Hunter](https://www.goodreads.com/review/show/6602634062?utm_medium=api&utm_source=custom_widget) by [Tana French](https://www.goodreads.com/author/show/138825.Tana_French) [![Man’s Search for Meaning](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1535419394l/4069._SY75_.jpg)](https://www.goodreads.com/review/show/6602636003?utm_medium=api&utm_source=custom_widget) [Man’s Search for Meaning](https://www.goodreads.com/review/show/6602636003?utm_medium=api&utm_source=custom_widget) by [Viktor E. 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