--- title: "July Book: “The Real Mad Men” by Seth Andrew Cracknell" description: "July Book: “The Real Mad Men” by Seth Andrew Cracknell" --- [![Main-Logo-01-1](https://blog.thebusinessofgood.org/hs-fs/hubfs/Imported_Blog_Media/Main-Logo-01-1.png?width=250&height=43&name=Main-Logo-01-1.png "Main-Logo-01-1")](https://www.thebusinessofgood.org) # Tim McCarthy and the Business of Good ## [July Book: “The Real Mad Men” by Seth Andrew Cracknell](https://blog.thebusinessofgood.org/articles/july-book-the-real-mad-men-by-seth-andrew-cracknell) ** Jul 1, 2012 7:46:00 AM / by [Tim McCarthy](https://blog.thebusinessofgood.org/author/tim-mccarthy) ![](https://blog.thebusinessofgood.org/hubfs/Imported_Blog_Media/MadMen-2.jpg) *Editor’s Note: I worked in an Interpublic Group advertising agency from 1979 to 1987. And so I was on Madison Avenue after the period covered by AMC’s hit show, Mad Men. If you hope this book is about the television show or contains salacious content as the show does, you will be disappointed. It is instead an intelligent review of the period the show covers, often referred to as the “golden age of advertising.” Cracknell himself spent 40 years in the business as a writer and creative director so his words mean more than an observer. If you have interest in the business of advertising, this is a nice history of the business with special focus on the “creative revolution” of the 60’s, the period covered by Don Draper and his colleagues in the TV show. I respect the ad business more than most because when it’s done well, as it was in the two agencies I worked for, it is a valiant and constant struggle between creativity and business discipline. The excerpt below, from the book’s epilogue, reflects my feelings about the current state of the art. * Excerpt: “Creative endeavor will never fully flourish when the only imperative is profit. It loses sight of the fact that…advertising is entirely about people. There is nothing else, no plant and equipment, no raw materials – it’s just people and their ideas…Contemporary advertising has painted itself into a corner where there is no financial and emotional tolerance for failure. And a creative endeavor without room for mistakes is a contradiction in terms.” Tags: [Creativity & Favorites](https://blog.thebusinessofgood.org/topic/creativity-favorites) ![Tim McCarthy](https://blog.thebusinessofgood.org/hs-fs/hubfs/Tim-square%20edit-1.png?width=100&height=100&name=Tim-square%20edit-1.png) #### Written by [Tim McCarthy](https://blog.thebusinessofgood.org/author/tim-mccarthy) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Creativity & Favorites (686)](https://blog.thebusinessofgood.org/tag/creativity-favorites) - [Monthly Newsletter (232)](https://blog.thebusinessofgood.org/tag/monthly-newsletter) - [Learning and Knowledge (209)](https://blog.thebusinessofgood.org/tag/learning-and-knowledge) - [Organizational & Operational Excellence (34)](https://blog.thebusinessofgood.org/tag/organizational-operational-excellence) - [Personal Well-Being (30)](https://blog.thebusinessofgood.org/tag/personal-well-being) - [Communication & Relationships (29)](https://blog.thebusinessofgood.org/tag/communication-relationships) - [Professional Growth and Development (29)](https://blog.thebusinessofgood.org/tag/professional-growth-and-development) - [Business & Entrepreneurship (27)](https://blog.thebusinessofgood.org/tag/business-entrepreneurship) - [Social Impact & Responsibility (9)](https://blog.thebusinessofgood.org/tag/social-impact-responsibility) ### Posts by Topic - [Creativity & Favorites (686)](https://blog.thebusinessofgood.org/tag/creativity-favorites) - [Monthly Newsletter (232)](https://blog.thebusinessofgood.org/tag/monthly-newsletter) - [Learning and Knowledge (209)](https://blog.thebusinessofgood.org/tag/learning-and-knowledge) - [Organizational & Operational Excellence (34)](https://blog.thebusinessofgood.org/tag/organizational-operational-excellence) - [Personal Well-Being (30)](https://blog.thebusinessofgood.org/tag/personal-well-being) - [Communication & Relationships (29)](https://blog.thebusinessofgood.org/tag/communication-relationships) - [Professional Growth and Development (29)](https://blog.thebusinessofgood.org/tag/professional-growth-and-development) - [Business & Entrepreneurship (27)](https://blog.thebusinessofgood.org/tag/business-entrepreneurship) - [Social Impact & Responsibility (9)](https://blog.thebusinessofgood.org/tag/social-impact-responsibility) [See all](https://blog.thebusinessofgood.org/articles/july-book-the-real-mad-men-by-seth-andrew-cracknell#) ### Recent Posts --- Listen to Tim's Monthly Favorites on Spotify --- See Tim's Library at GoodReads ## [Tim's Book of the Month Library](https://www.goodreads.com/review/list/16122954-tim-mccarthy?shelf=books-of-the-month&utm_medium=api&utm_source=custom_widget) [![The Hunter](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1692131625l/174156145._SX50_.jpg)](https://www.goodreads.com/review/show/6602634062?utm_medium=api&utm_source=custom_widget) [The Hunter](https://www.goodreads.com/review/show/6602634062?utm_medium=api&utm_source=custom_widget) by [Tana French](https://www.goodreads.com/author/show/138825.Tana_French) [![Man’s Search for Meaning](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1535419394l/4069._SY75_.jpg)](https://www.goodreads.com/review/show/6602636003?utm_medium=api&utm_source=custom_widget) [Man’s Search for Meaning](https://www.goodreads.com/review/show/6602636003?utm_medium=api&utm_source=custom_widget) by [Viktor E. 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