Editor’s note: Attached for your viewing is a 12 minute video of a commencement address I gave last week the day after we celebrated the life of my good friend, Jake Sposito. I wrote to you about Jake a few months ago in a blog titled, “This Mortal Coil.” These remarks to 38 entrepreneurs graduating from Goldman Sachs “10,000 Businesses” program here in Cleveland use Jake’s life to share a couple of the most important lessons Jake taught me:
- Choose one thing your business can do that customers can’t get elsewhere, and
- Your business reflects your life and your life reflects your business.
If you enjoy it, please pass it on to friends as I consider it a mission to carry on Jake’s spirit now that his mortal coil is unwound.