Editor's Note: We have a team in the process of launching a promising start-up social enterprise called America Mentors (dba Cleveland Mentors), designed to significantly increase the size and quality of student mentoring programs. The team is using The Lean Startup to build an innovative business model that, through effective marketing and enabling technology, will match 5M caring and committed citizens across the country to the 5M low-income/first-generation college students to double their graduation rates.

Excerpt: “At the time, it had seemed we were doing everything right: we had a great product, a brilliant team, amazing technology, and the right idea at the right time. And we really were on to something… But despite a promising idea, we were nonetheless doomed from day one, because we did not know the process we would need to use to turn our product insights into a great company.”

http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898