Tim McCarthy and the Business of Good

Funny Thing |  Beach Boy Fans

Sep 30, 2024 10:18:28 AM / by Tim McCarthy

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Truly Funny: Beach Boy Fans

I was an aspiring young ad agency executive, and our shop hired legendary ad man Bill Hesse to help us make new business presentation to a major brand. Five of us were having a beer and debriefing after the pitch when I asked Mr. Hesse what he thought.

He said, “We did wonderful, like an orchestra playing Tchaikovsky’s 4th Symphony.”

I said, “great, we won then, right?”

He said, “not if they are Beach Boy fans”.

 

 

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Tags: Creativity & Favorites

Tim McCarthy

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