"No one can make you feel inferior without your consent."
-Eleanor Roosevelt
Editor’s comment: This might be the first book I’ve ever repeated as book of the month but we’re closing in on its 20th anniversary and I probably recommended it 8+ years ago on this site. Godin’s books are all fun and easy to read, the most important to me other than this one were “Tribes” and “Purple Cow”. All Godin books are short, entertaining reads with important points for marketers. I promote Permission Marketing, his first I think, at every Vistage presentation I make however (even though it’s dated) because I built a business with this single Godin thought in mind: “Mass media is dead; long live niche media”.
Editor’s comment: On my daughter’s Christmas mix this year, she wrote these words to me about this song: This song became a favorite of mine in my late teens. I remember listening to it once with you and you blasted it! I had no idea it was one of your favorites. I think of you now whenever I hear it. It’s something that you always worked hard to instill in us.
Editor’s Comment: I was not aware of Mr. Ferriss’ first two books, “4-Hour Workweek” and “Tools of Titans” but I will probably go back and take a look. In this book, Ferriss came up with 11 common questions to ask of 140 people who are widely admired and from various callings. I don’t love all the questions nor do I admire all the mentors he interviews, Ferriss says he expects the reader to “like 70, love 35 and have your life changed perhaps by 17…and amusingly, the 70 you dislike will be precisely the 70 someone else needs”. But I had a blast picking and choosing and I learned a ton by doing so. It’s kind of like Forrest Gump’s box of chocolates, you never know what you’ll get but often your choice is delicious. Enjoy.
Editor’s Note: Thanks to Caitlin, my beloved daughter, this song came on my annual Christmas mix. Alexi Murdoch is new to me and since I love poets who double as songwriter/singers, I’ll be checking out his music. So many things I care about are all captured here: Beautiful Lake Erie sunsets, my sisters, my brothers and every friend I can count on.
Editor’s note: If you’re not into philosophy, don’t buy this book. If you are, don’t miss it. It was first published in 1991. Its truths are age old and forever our future. The essential question Needleman explores is how our relationship to money affects our view of ourselves and our mortal journey. Whether our perception is having enough, having too much or too little Needleman uses his writing to urge us to put money in its context. Unlike most books taking one side or the other, Needleman suggests today one must recognize both the evil and the good. If we are not consciously aware he wonders if money is a prison cell we occupy not knowing that we are in jail. While poignant and spiritually based, the writing is very reachable using short chapters and many stories make its points.
