The best thing founders can do is subtraction. It’s much, much, much easier to add things than it is to remove things. Adding things is a lot more expensive than removing things. However, it requires some measure of bravery and risk-taking.
From Frank Bruni’s newsletters, here are a few great business names, delivered weekly by his readers.
Editor’s Note: If you like John LeCarre, you will love McIntyre since, as close as the great spymaster came with his fiction, this is non-fiction. The author builds a page turning story (particularly as the book progresses) from the life of Oleg Gordievsky considered by most as the most important Russian spy of the Cold War. As Kim Philby was Russia’s infamous plant in Britain’s MI6, Gordievsky was a British plant in the Kremlin and KGB’s Lubyanka. McIntyre’s account of Philby in “A Spy Among Friends” is good, this story is even better.
