Editor’s Note: Seth’s first popular book, “Permission Marketing” was a guide for me as we ramped WorkPlace Media into a national permission database media. I’ve since enjoyed “Purple Cow” particularly among Godin theses. As with all Godin books, “Poke the Box” is a quick read. Even then, he repeats points hoping we’ll get them. This theme of this one might be his best. That is that everyone, not just entrepreneurs, can improve their and others’ lives simply be starting something – Anything. He believes most of us spend most of our time thinking about doing as our excuse for not doing.
Excerpts: “I define anxiety as experiencing failure in advance.” “Action is easy once you have a plan. Formulating a plan, however, is a rare and valuable skill.” Godin closes his book with this quote from the Buddha: “There are two mistakes one can make along the road to truth. Not going all the way and not starting.”