I was an aspiring young ad agency executive, and our shop hired legendary ad man Bill Hesse to help us make new business presentation to a major brand. Five of us were having a beer and debriefing after the pitch when I asked Mr. Hesse what he thought.
He said, “We did wonderful, like an orchestra playing Tchaikovsky’s 4th Symphony.”
I said, “great, we won then, right?”
He said, “not if they are Beach Boy fans”.