Both you and your organization have a brand, whether intentional or not and developing that brand successfully is a good part of our time on earth. [more]
Newsletter: Our Own Personal Brand
Jan 15, 2011 7:45:00 AM / by Tim McCarthy posted in Newsletter, Adversity, Brand, Change, Communication, Differentiation
Newsletter: The Truth, Well Told
Jul 1, 2010 7:30:00 AM / by Tim McCarthy posted in Newsletter, Brand, Communication, Ethics, Marketing
Often our organizations have a good story, we just don’t tell it well. By building a process for getting our target audience to hear the best about us, we can gain donors/customers. [more]