Tim McCarthy and the Business of Good

Newsletter: Our Own Personal Brand

Jan 15, 2011 7:45:00 AM / by Tim McCarthy posted in Newsletter, Adversity, Brand, Change, Communication, Differentiation

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Both you and your organization have a brand, whether intentional or not and developing that brand successfully is a good part of our time on earth.   [more]

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Newsletter: The Truth, Well Told

Jul 1, 2010 7:30:00 AM / by Tim McCarthy posted in Newsletter, Brand, Communication, Ethics, Marketing

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Often our organizations have a good story, we just don’t tell it well.  By building a process for getting our target audience to hear the best about us, we can gain donors/customers.   [more]

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