Tim McCarthy and the Business of Good

August Book: “The Non Nonprofit” by Steve Rothschild

Aug 2, 2012 6:01:00 AM / by Tim McCarthy

Editor’s Note: Steve Rothschild, former executive vice president of General Mills and founder of Twin Cities RISE!, a nonprofit that works to advance anti-poverty programs, offers a useful case study of the challenges and successes RISE! has experienced, with a view to providing a management guide for other nonprofit leaders to follow. I especially liked the book's honest portrayal of the early difficulties that RISE! faced, especially the process the organization went through to achieve focus, and the steps it took to overcome the natural tendency of most philanthropists to try to do too much too fast.

Excerpt: “To make progress, leaders – in government, funding organizations, business, nonprofits, and social enterprise – need a new approach. They need an approach that integrates the best ideas of social programming with the expertise that the for-profit sector has acquired in achieving long-term outcomes.”

 

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Tim McCarthy

Written by Tim McCarthy